Cancer is the No 1 killer in the United States, causing 25% of all deaths



Cancer Protection.



Foods like fruits and vegetables are the Ultimate Protection against the damaging effects of Cancer

Cancer is the No 1 killer in the United States, causing 25% of all deaths, according to the American Cancer Society.

However, when it comes to cancer prevention. A healthy diet, consisting of fruits, vegetables, legumes, and whole grains can significantly reduce the risk of cancer.

Research shows that if we all ate more of the right foods and less of the wrong ones, the chance of getting cancer would be reduced by 30%.

Diet plays an important role when dealing with cancer. There are compounds in foods that can both prevent and help fight cancer at the cellular level.

Research recommends eating five servings of fruits and vegetables each day. This will reduce cancer deaths by 35%.

One study found that a diet rich in fruits and vegetables reduce the risk of pancreatic cancer – a particularly deadly one – in half.

Recently researchers discovered the reason why plant foods offer such powerful cancer protection. Certain compounds found only in plant foods and known as phytonutrients; (from the Greek word Phyto, meaning plant), could stop cancer.





Research has proved that eating just one serving of watermelon or pink grapefruit a day. It can reduce man’s risk of developing prostate cancer by 82%! Watermelon and pink grapefruit are high in a phytonutrient called lycopene.

In fact, watermelon contains about 40% more lycopene than fresh tomatoes – the vegetable most people probably think of when they think of lycopene.

When processed into a sauce. Juice or ketchup, however, tomatoes do yield more usable lycopene. Interestingly, a recent study found that organic ketchup; has up to three times more lycopene than ordinary kinds.

Probably because organic ketchup is made with riper tomatoes than other types of ketchup. The darker red the ketchup is, the greater its lycopene content.



The Power of Antioxidants Every day,


Your body is under the attack of free radicals, harmful molecules that have lost an electron. Nature anticipated this damaging threat by packing fruits; vegetables, and other foods with antioxidants.

Protective compounds that either stop or disable the formation of free radicals before they have a chance to do harm.

Besides the many compounds in foods that act as antioxidants in the body. Two particularly powerful and best studied are beta-carotene and vitamin C.

Beta-carotene is the pigment that gives many fruits and vegetables their lush, deep orange to red hues. However, it’s more than nature’s palette.

Beta-carotene has been shown to stimulate the release of natural killer cells, which hunt down and destroy cancer cells before they can cause damage.



You don’t need a lot of beta-carotene to get the benefits.


Research recommends getting 15 to 30 mg/day; the amount provided by one or two large carrots is probably all it takes. Cantaloupes, sweet potatoes, spinach, and Pop-Choy are all excellent choices of beta-carotene.

Another antioxidant, vitamin C, has been shown to help to prevent the formation of cancer-causing compounds; in the digestive tract. The Daily Value for vitamin C is 60 mg, which is very easy to get from foods.

Beans as a cancer fighter Beans are high in magnesium and can reduce the formation of colon cancer by 23%. Only a half cup of beans provides 43 mg magnesium, which is almost 11% of the Daily Value of 400mg.



Beans also protect against breast cancer.


A study conducted by the Harvard School of Public Health. Found that women who ate beans twice a week had a 24% lower risk of developing breast cancer than women who seldom ate them.

Drink red wine as protection According to a study of more than 3,400 men by the Fred Hutchinson Cancer Research Center in Seattle. Drinking a 4-ounce glass of red wine a day may cut a man’s risk of prostate cancer in half.

Which wine is best? Researchers at the University of Mississippi. Tested 11 different types of red wine and found that Pinot Noir from California. Have the most resveratrol, an antioxidant that can help ward off cancer and even heart attacks.



Tea is the second most popular beverage.


It has recently been shown to fight cancer. A Swedish study of 61,000 women found that those who drank 2 cups of tea a day lowered their risk of ovarian cancer by 46%.

Researchers examined 63 studies and revealed that milk has high levels of vitamin D and cut the risk of the colon. Ovarian and breast cancer by up to 50%. Researchers recommend getting 1000 IU of vitamin D per day. One cup of milk contains 100 IU vitamin D.

Fiber against cancer Fiber is not a nutrient and was not taken seriously for a long time. AS it turned out, fiber does more than anyone ever imagined.

Consuming a high-fiber diet is essential for reducing the risk of certain types of cancer, particularly colon cancer. Fiber works against cancer in several ways.

Since fiber is absorbent, it soaks up water as it moves through the digestive tract. This makes stools larger. And the more quickly stools move, the less time there is for any harmful substances they contain to damage the cells lining the intestine. Also, fiber helps trap cancer-causing substances in the colon.

If you pick the right foods, Beans and certain vegetables are the best sources of fiber.

A half-cup of kidney beans contains 7 grams of fiber, and the same amount of chickpeas contains 5 grams. Whole grains are also good sources of fiber.




Deficiency Diseases



In today’s world, we don’t see a lot of full-blown deficiency diseases. Although deficiency diseases are rare in developed countries, they may still occur. However, we do see sub-clinical or low-level deficiency diseases.

People with digestive disorders may not get all the nutrients they need. People who abuse alcohol are particularly prone to deficiency diseases; as are those who live in poverty. They regularly occur in many parts of the developing countries.

You can also have, what’s called localized tissue deficiencies. That means you might have enough of a nutrient in your blood. But you might not have enough in specific tissues, such as your lungs or cervix. This puts you at risk for lung cancer and cervical cancer, respectively, and you’d never even know it!





Rickets is a bone-softening disease that occurs when the body doesn’t get enough vitamin D. Vitamin D is essential to transport calcium and phosphorous into the bones to prevent that your bones are getting soft. Vitamin D deficiency is now recognized as an epidemic in the USA.

In children, it can cause growth retardation. In adults, it causes a painful bone disease, called Osteomalacia. It also causes muscle weakness, type 1 diabetes, multiple sclerosis, rheumatoid arthritis; high blood pressure, heart disease, and many common cancers.

For most people, 15 minutes of sunshine will provide the Daily Allowance of 400 IU. The RDA (Recommended daily allowance) is 200 IU. But for optimal health, the recommendation is 600 IU. The USANA Health pack contains 500 IU per packet, with 2 packets per day.





Beriberi is trigger by a deficiency of thiamin, a B vitamin that is essential for helping the body utilize energy. Although beriberi is very rare in the USA. Bariatric surgery is causing a resurgence of it and the other nutritional deficiencies as well. Beriberi shows up one year after surgery.

Bariatric surgery (weight loss surgery) includes a variety of procedures performed on people who have obesity. Weight loss is achieved by reducing the size of the stomach. With a gastric band or through the removal of a portion of the stomach (sleeve Gastrectomy … Wikipedia

Pellagra In 1914, the year when World War 1 began, a terrifying epidemic swept through the South of the USA. Causing diarrhea; skin inflammation and in many cases death. More than 100,000 people were struck down, and worst of all, nobody knew what triggers it.

It wasn’t until 1937, that scientists understood that pellagra (meaning rough skin). Was because when people didn’t get enough niacin, a B vitamin, in their diet. Especially in the rural South. Where people relied on corn as their main grain; which contains a form of niacin that isn’t available to the body.

Today we’ve all but kissed pellagra goodbye in the USA, thanks to the fortification of flours and cereals. Which makes it very easy to get the DV of 20 milligrams of niacin.





However, pellagra is still common in parts of the world where people have a lot of corn in their diets. And it can develop after gastrointestinal disease, even from alcoholism. It can also be a complication of the eating disorder anorexia.

Scurvy Long before it was understood that certain foods are essential for preventing disease. Sailors worldwide often suffered from scurvy, a vitamin C deficiency, causing slow wound healing; bleeding gums, pneumonia, and eventually death.

The amazing thing about scurvy is that you can reverse it almost instantly. By having several servings of food that are rich in vitamin C. In fact, sailors who were all but depleted of vitamin C were often able to recover in a matter of days after including oranges or lemons in their diets.

Furthermore, Scurvy has been virtually out for centuries. Yet today, vitamin C deficiency is cropping up in the most unexpected places. When an Arizona State University researcher tested vitamin C levels in college students; many were just on the sunny side of scurvy.

To get enough vitamin C in your diet, just pour some orange juice. One 6-ounce glass contains 73 milligrams of vitamin C. Other excellent sources include citrus and tropical fruits, broccoli, and sweet peppers.

The RDA of vitamin C is 60 mg and the recommended optimal level is 1300 mg. Although the RDA’s did a good job to eliminate Scurvy and Rickets. Consuming the RDA’s does not even come close in order to prevent degenerative diseases. Which are still on the rise, and our epidemic health stats shows that!




Social media storytelling can increase reach and brand awareness.



Social Media Storytelling.



3 Tips on How to Build Better Engagement for Your Business.

Stories predate television, the internet, and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.

Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.

If you don’t attract attention, your message is going to be lost in a sea of other competing messages.

When we’re attempting to connect and engage with our followers, customers and potential customers, it’s essential to remember that we’re not talking at people or simply posting products or services.

Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.



Here are 3 tips to help bring storytelling into your social media marketing strategy:

Tip # 1: Be Human.

People are going to connect with people first, not brands. Share what’s happening in your world with your followers, what you’re learning and what’s exciting you. Reinforce your brand’s message, your mission and what you stand for.

Audiences are savvy, and they can tell when a brand isn’t being authentic in their posts. Recently, we’ve been engaging our eVision audience with questions, and based on the response we’re getting, it’s a fun and genuine way to learn more about our followers while promoting our business.

That said, only share things that you want the whole world to know! Once you put something out there, it’s out there for everyone to see—and snapshot and share—so make sure it’s well-thought-out and appropriate.


Tip # 2: Create Value.

Your creative must have intent, which isn’t necessarily to make leads or sales. Think of ways to inform, entertain or surprise your audience.

Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.

Offering resources is one of the top ways to attract attention and followers. Inviting your community to be part of your brand is an ideal way to get them engaged with your resources.

For example, if you’re an accountant trying to increase your online presence and engagement, you could ask your followers to share their top reasons for hiring someone else to do their taxes.

Ask them to hashtag their responses with #taxhelp or #relaxingnottaxing or something else clever and short.

If you don’t have many fans, you’ll need to gain more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.

Here’s an example of a brand that did this well: Lululemon with their #justmymat campaign. It began with a woman doing yoga in different settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag.


Tip # 3: Show, Don’t Tell.


Telling your brand story doesn’t have to mean typing out a whole bunch of copy. Images and videos can be a great way to capture the essence of your branding. Some platforms Centre around images (Pinterest and Instagram, for example).

Even the ones that don’t have made changes to make social media storytelling easier, with more opportunities for photos, videos, and albums. If you’re not sure where to get images, do some research on design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.

There are so many ways you can tell a story that will best reflect your brand, business and you! You don’t need to tackle the world of Facebook, Instagram, LinkedIn and Twitter on your own.







The Power of Content Marketing Storytelling.




3 Easy Ways to Increase Your Social Media Engagement.


Once upon a time your Social Media Storytelling marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty.

According to Jennifer Aaker, a psychologist, and professor at Stanford University, stories are up to 22 times more memorable than facts.

Here’s a great example of how a passionate story inspires, promotes and increases loyalty and social media engagement. SoulCycle is a trendy spinning studio that entices people to try out a pricey class by using an emotional narrative.

This is also an example of brand positioning, but SoulCycle used it as a content piece across online platforms and on studio walls: So how can you incorporate storytelling into your business marketing efforts?



Here are 3 easy ways to get started with:


  1. Lights, Camera, Engagement.

One of the top ways to tell interesting stories is through video. I recently attended Social Media Marketing World in San Diego, and this was probably the biggest takeaway: you need to be focusing on video if you want to increase your social media engagement.

I know some people hate being in front of a camera, but there are a few ways to make it easier.

For example, if you’re a life coach, you could create short videos answering common questions your clients face such as Am I in the right career? How can I be happier in my relationship?

It feels much more comfortable and natural to speak about what you know, and you might find yourself enjoying it.

You could sit in your office, outside with a cup of coffee…whatever puts you at ease and creates a nice aesthetic for people to look at.

If you’re still shaking your head, how about creating videos that feature other experts (who aren’t competitors) or using imagery and text to tell a short story? A life coach could share graphics with inspirational quotes set to music or shoot a beautiful sunrise and ask followers; What are you grateful for today?


Whether you’re using Facebook Live or creating 15-second clips to share on Instagram, use the platforms your target audience does and start shooting!


  1. Lose the Links on Facebook.

It’s now common knowledge that Facebook limits the reach of your post if you include a link. When you share a post without a link, your engagement is much higher. We’ve seen his happen and have changed our Facebook marketing ways accordingly.

It’s not just Facebook who doesn’t want to see a bunch of links—it’s your audience. People like to engage with a brand and have authentic conversations, not just be fed a steady stream of links to relevant content.

Furthermore, you can limit your links by creating videos with calls to action; focusing more on problems and solutions your product and services offer, and asking your followers questions they’ll want to answer.


  1.  Add More Humanness.

I kept hearing the word “humanness” at the conference. It relates to the simple idea of creating a more authentic story by being yourself to connect with your audience.

Warby Parker is an affordable eyeglasses company that focused their brand positioning around humanness. They never marketed to their audience by saying something like “We sell cheap eyeglasses for the whole family!”


Instead, check out the story they used across all their channels:

“Every idea starts with a problem. Ours was simple: the glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip.

The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining.


(We don’t recommend this.)

The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?” One of the interesting video stories Warby Parker shares online.

Remember, telling a story is not intended to be a sales tool! Your end goal is of course to grow leads and sales. But your intent should be building strong relationships with your customers and online community. If you do that well, the rest will follow.

Finally, Don’t have a way with words, or the time to juggle all your tasks, let alone focus on growing followers and engagement? From account creation and optimization to building a thriving community for you; we have knowledge and expertise to handle all your brand positioning needs.





Time to Get Serious About Voice Search Optimization.



Voice Search Optimization.

by Susan Friesen


Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week.

From Google Assistant to Siri, people are speaking rather than typing to search online more than ever.

According to Location World, more than 40 percent of adults used spoken searches daily in 2016. ComScore estimates that over 50 percent of searches will be voice-based by 2020.

It makes sense: it’s much easier to speak a question than it is to type it. And it allows you to multitask while driving, cooking, or walking.

This is not a fad or something you should ignore – if you want to get ahead and stay ahead of the competition, now’s the time to do it.



Here’s what to focus on:

It’s all about location, location, location

In last week’s blog, I covered the importance of using local keywords to attract visitors and customers. Using these locally targeted keywords is a huge part of any SEO strategy for your website.

Mobile voice-related searches are three times more likely to be locally based. People are looking for what’s nearby right now, so the more specific you can get with your keywords and copy the more likely they are to find you.

Use your location with keywords as often as you can, and don’t forget to keep your Google My Business page and Yelp page updated with your current information – these results are served too, not just your web content.



Be more natural.


What someone types into a search bar are going to be different from a spoken query. For example, if I want to find a hotel near the airport in Toronto, I’d type something like “hotels near airport Toronto” into the search bar.

However, if I’m speaking my search, it would be more like “what hotels are near the airport in Toronto?”

Google is looking for natural language, so you’re going to have to brainstorm the types of questions people might ask that include your target keywords.

Incorporate conversational, long-tail keyword phrases into your content as much as possible.

Some great ways to create natural content include:

  • About and FAQ pages
  • Blogs and articles
  • Answering questions on your Google My Business Questions and Answers section
  • Providing as much info as you can to Google My Business and Yelp, including hours of operation, products or services offered, parking, delivery or shipping options, and so on.



Aim for featured snippets and People also ask.


Both Google Home and Google Assistant read out featured snippets when answering queries, so you want to get to the top!

Featured snippets are selected search results that are found in a box on top of Google’s organic results.

Google wants to give users the best answer so it’s essential you answer questions clearly and update your website with fresh, engaging copy on a regular basis.

Research shows answers in the form of lists have done very well in featured snippets. The more conversational answers your site and online profiles contain, the better your chances of appearing in this coveted spot.

The same goes for “People also ask”. You might have seen this pop up when you type in or speak a question. Check out the example below – I asked, “where are the best boutiques in NYC?”

Below the top few results, there is often a “People also ask” section. Each of those dropdown menus answers a related question using content from well-optimized websites or blogs.



Create a copy for a 9th-grade reading level.


No matter what your business offers it’s never a good idea to write an overly technical or jargon-filled copy. It doesn’t benefit the user, and it doesn’t benefit your SEO.

Research shows that content is written at a 9th-grade reading level – or below – appears more often as a voice result. You can use a tool such as the Flesch-Kincaid Grade Level to determine what grade your content is and adjust accordingly.

It’s not about dumbing down your site – it’s about answering questions succinctly and clearly rather than filling your webpages with unnecessary language that will only confuse searchers and search engines.

Focus on adding these strategies to your marketing efforts to increase traffic, leads, and sales as the adoption of this exciting technology continues to grow. The more you focus on voice search optimization now the better results you’re going to get in the long run.




Image result for Voice Search Optimization



How to Optimize Your Website for Voice Search

by Susan Friesen


Voice Search Trends: Is Your Business Ready?


When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.

Stats show that Google’s English recognition accuracy rate is now over 95%.

People want instant solutions when they’re searching for something online.

While typing a query into a search bar is quick, simply speaking into your device and getting the same results is even quicker. On average, a person can type around 40 words per minute and speak around 150 words per minute.

To try a spoken search, you can activate your phone’s assistant (Siri, Google Assistant, Amazon Alexa, for example). Or, try it online: click on the microphone icon to the right of the Google search bar, to the left of the magnifying glass. You’ll be prompted to “Speak now” and you’ll see the results come up after you’ve made your request.



What Voice Search Means for your Business.


If you’re a small business owner, it’s a good idea to start thinking of ways to optimize your website for voice search.

Many consumers already use it to find what they’re looking for and according to ComScore, 50% of searches will be performed this way by 2020.



Here’s how to make it work for your business:


Think phrases, not keywords. When we type something into the search bar, we tend to keep it short, like “Canada Food Guide fruit servings.”

However, when we talk to a device, we use a conversational tone so it would be more like “How many servings of fruit each day does the Canada Food Guide recommend?” Before optimizing your site, research longtail keywords that someone might use to find your products or services.

Stay local. Mobile voice-related searches are three times more likely to be locally based. Use your location with keywords in your site content, and don’t forget to keep your Google My Business page updated.

If you have accolades or awards, include those too – users are often searching for the “best of” or “top” products or services in the area. Here’s what came up when I said, “fresh juice Vancouver.”



Be overly informative.


A virtual assistant pulls information from the Internet, so you want to make sure there’s lots of it to be found.

Keep your website, Google My Business, Yelp, and other third-party sites updated with things like your contact info, hours of operation, location, and menu.

However, that’s just the basics. Dive even deeper – does your business accept American Express? Does your boutique sell clothing by local designers? Is your business a good place to take kids, pets, or a date?

The more you can put out there, the more questions you can answer. Creating an FAQ page is a great way to provide both types and talkers with relevant info.

Speed up. Your mobile page load time matters. The average spoke search results page loads almost twice as fast as a web page, so you’ll have to keep up if you want to get noticed.

Google also includes page speed as a ranking factor, so faster is always better. Check your site’s speed.





It’s going to become more and more relevant – and necessary – to make it easy for customers to “talk” to your business. Instead of waiting for your competitors to catch up and outrun you, start working on optimizing your site now.