The study of aging is an exciting field of science and incorporates the latest research.




Aging Concept.


The study of aging is an exciting field of science and incorporates the latest research in molecular genetics, medicine, and nutrition.

When we look at a person who is elderly, we can distinguish some characteristics that can tell us that the person is old. It could be the white hair, the wrinkles, or the bent posture.



Scientifically it involves several characteristics:


Increased risk of dying Increased risk of disease Changes in tissues and organs. Decreased the ability of the body to respond to environmental stresses; such as changes in the temperature, diet, and infectious organisms.

The distinction between the changes of “normal aging” and the changes that result from chronic illnesses can be quite blurry.

The changes that result in normal aging may increase the risk of developing chronic illnesses.

Changes to the heart and blood vessels, for instance, will increase the risk of developing high blood pressure and suffering a heart attack.

On the other site, many chronic illnesses often speed up or exacerbate the aging process of an organ or tissue. Diabetes, for example, can speed up age-related changes in the heart and other organs.



What about the Aging Clock?


People have long thought about the idea that a person’s life is predetermined. Lately, scientists have shown that our DNA provides genetic signals that tell individual cells to stop dividing or die.

From the day we are born, our cells start to age. No one has discovered how we can stop our cells from aging. Even the cells of the healthiest person will eventually die.



Can we do anything to prevent our cells from killing themselves?


There is one scenario where these programs are turned off. It is called cancer. But of course, cancer brings its own threats to our longevity.

Some scientists believe that cancer cells arise when a cell has no longer the normal mechanism to eventually stop dividing and die.

This is important because many kinds of literature on aging will tell you that you must try to stop or reverse the aging process.

Not only are these goals unobtainable, but they could also cost you a lot of money and endanger your health. Instead, we should focus on healthy aging.



Can specific genes determine how long we live?


Genes play some role. People whose parents lived to be one hundred are more likely to live longer than those whose parents died at a younger age.

No one has discovered the gene that is responsible for our growing old. There is no single aging gene.

Rather, our best guess is that many genes are responsible for our growing old. However, how these genes work together remains a complete mystery.

The role of Evolution in Aging Darwin’s. The theory relates to the ability of an animal to reproduce and is based on survival of the fittest-individual organisms; that can survive and thrive will pass their genes on to the next generation.

Darwin showed those traits that allow an organism to reproduce more effectively will be “selected for”. However, the theory of evolution may not be related to longevity.

Natural selection enables the strongest mechanism to survive throughout their reproductive years. It does not necessarily work to improve how long the animal will live once it stops reproducing.

For example, the traits that allow a silverback gorilla to be more muscular will improve his chances of mating, but they will not make him live longer.

He points is, that there is no evolutionary selection pressure that would allow organisms to live beyond their reproductive years.

Therefore, the genetic factors that allow a fruit fly to live longer do not have to be the same as in other animals or in humans.

The Free Radical Theory of Aging Like car engines, our body needs fuel for energy, which comes from our food.

In the process of breaking down food into fuel, our cells generate molecules called oxidants or free radicals.



Free radicals are used by the cells for various functions.


However, if the number of free radicals is getting too high, it can cause damage to our cell’s DNA, proteins, and membranes.

Fortunately, our cells make a variety of enzymes that neutralize these oxidants, keeping the amount of damage to a minimum.

For these enzymes to work well, they need to partner with a cofactor. Cofactors include vitamins A, C, E, beta-carotene, and vitamin B family.

The free radical or oxidative stress theory of aging holds that the greater the amount of exposure to toxic substances; the greater the free radical damage to the cell.

At a certain point, the damage will make it harder for cells to multiply or even survive.

The theory holds that the better these enzymes work; the less free radical damage will occur and the longer a life the organism will live.

While free radicals are damaging, don’t forget that over the years your body takes a beating.

Like a set of tires that have been driven for eighty thousand miles; you will certainly see signs of wear and tear, regardless of how carefully you have driven.

With a decreased ability to repair damage and make new cells, your tissue and organs will accumulate the wear and tear of aging.



Give the Free Radical Theory a correct explanation of why people age?


The free radical theory of aging makes a lot of sense and has much research to support it.

Fruit flies and mice with genetic mutations that increase the ability of the enzymes; to remove free radicals often live longer than those without these mutations.

Many books on aging highlight this experimental data to explain why you need to be eating specific antioxidant foods and taking specific antioxidant vitamins.

A few authors suggest that the research perfectly supports this theory.

Many good research studies don’t show a relationship between free radical damage and aging.

Other studies do not show a correlation between the amount of food metabolized and the amount of oxidative damage that results.

This is not to say that the free radical theory is without some merit but to show that the molecular mechanisms responsible for aging are infinitely complex.

It is, therefore, no surprise that human research studies involving people using antioxidant vitamins have failed to prove that they live longer.



There is no theory to explain why we age.


While science has given us some insights, no one theory can neatly and completely explain how and why people age.

Scientists have noted for years that many proteins in the body become damaged, causing them to work less efficiently.

In addition, scientists believe the weakening of the immune system also plays a role in the aging process.

As the immune system weakens, the body becomes more susceptible to a variety of cancers and illnesses.

Many scientists have noted dramatic changes in the levels of certain hormones with aging.

Ultimately, the aging process is complex, and we have much to learn. Don’t believe anyone who claims to have a simple answer.

You can’t stop the body from aging There is no way that we can stop the natural process of aging.

While you may be able to slow down the rate a bit, all our cells must eventually die or stop dividing.



As the cells die.


all tissues and organs in the body will get weaker. At a certain point, even the youthful Dick Clark stopped looking like America’s oldest teenager and started looking his age.

The important point here is that no matter how successful you are at slowing down the aging process. It is inevitable that at some point in the future you will look in the mirror; notice that you are staring at an old person.

There are differences between the elderly the term senior citizen is often used for all people over the age of sixty-five.

Other terms used for this large portion of the population are elderly, geriatrics, and older adults.

Because we are all aging at a different rate, one must be careful when labeling all people sixty-five and over.

A sixty-seven-year-old man who still works and plays golf is quite different from a ninety-two-year-old woman who lives in a nursing home and is unable to take care of herself.



When discussing normal aging.


We need to always remember that the frail older adults who live in a nursing home; are often a whole generation older than the healthy elderly people we see play golf or tennis daily.

The medical literature refers to the former group by using the adjectives community-dwelling or healthy while referring to the latter as frail.



What does “frail” mean?


We all have a picture in our mind of what a frail person looks like. Although every reader may have a different image of what this means; when geriatricians think of a frail person as someone who is very far along in the aging process.

A college football player has strong bones that can withstand the impact of getting tackled hundreds of times, but we don’t see a ninety-five-year-old man playing football.

His bones may be so thinned out of osteoporosis that they will break if the person merely slips in the locker room.

Marathon runners have lungs and a heart that are strong enough for them to run the 26.2-mile distance. In contrast, our ninety-five-year-old will probably get out of breath walking up several flights of stairs.

Frailty should not be thought of as an all-or-nothing phenomenon. It is not like being pregnant. A woman is either pregnant or not pregnant.

There is no in-between. In contrast, can be a little frail or very frail. One ninety-year-old man may need some help fixing their ties, while others are sequestered day and night in bed at a nursing home.

People don’t wake up one day and become frail. This is usually a gradual process.



Why it is important to know about these changes.


The concept of frailty is important in understanding many of the problems that arise in geriatrics.

Often a family member will say something like. “My mother was doing so well until she came into the nursing home,” or “My father was doing so well until he got sick and came to the hospital”. “Doing well” may not be the best term to use in these conditions. “Barely getting by”, in many cases, is the more accurate description.

The person whose body is gradually deteriorating may not notice any difference until it goes below some threshold level. For the person who is “just getting by” the stress on the body from an acute illness may be too much.






This article focuses on using video in your email marketing.



Email Marketing 2019 Video Guide.

by Susan Friesen


It’s not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions.

This marketing tool has transformed from a nice-to-have to a must-have if you want to effectively; engage with your audience and build a loyal following who will be more apt to purchase from you.

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I’ve talked about using video many times in the past; but in case you’re still not convinced or didn’t think to use video in your email marketing efforts, it’s time to pay close attention.

According to a study done by Super Office, including video in emails led to open rate increases of six percent. (The average open rate across industries is about 25 percent).



Some other benefits of video marketing:


  • It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.
  • It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.
  • It’s cost-effective. You don’t need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.
  • It grabs attention. Especially when added into your newsletter, a video captures your audience’s attention and compels them to want to watch.



First, the Technical Part of Video Email Marketing.


Before you start brainstorming ways to use video in an email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail, and Yahoo Mail, and some of them don’t support the requirements for using an email with a video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email; but recipients with certain email clients aren’t able to play it.

Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact, and AWeber make it easy to share across all providers. By using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo, or similar sites.

This gives the appearance there’s a video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn’t support the video technology.



Learn more about the features of our favorite email providers.


No matter what e-Newsletter tool you use, it’s crucial to test your campaign before you send it out. You’ll need to have accounts on all the popular email platforms so that you can see how your footage works in each of them.

Sound like a lot of work? Trust a professional marketing company that’s been helping clients create successful e-Newsletter campaigns since 2003.



Next, Make Sure You’re Mobile.


According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you must ensure you’re keeping smartphones in mind when you’re email marketing with video.

Fortunately, e-Newsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.

It’s still important to keep the file size as low as possible so the video doesn’t need to buffer to start playing. Mobile devices don’t have the fastest download speed.

A good tip is to take a 10-second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure auto-play is off, especially on mobile. Most people don’t appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves. Now, On to the Creative Part

With the technical stuff out of the way, let’s look at how you can create content that will engage your viewers and get you more visitors to your website.

You need a plan with clear objectives or else you’re just sending content out into the world and hoping it will be seen and loved.



Why are you creating this campaign?


To generate leads, brand awareness, followers…?

Once you’ve identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.

As mentioned, host the full-length video in a blog post; landing page, or even on social media and then plan to incorporate a “sneak peek” of that video in your email marketing campaign, linking to the full-length version.



Here are six tips and inspiration to get you started:


  1. Use the word “video” in your subject line to make your message stands out.
  1. Promote an event. Let’s use a law office as an example. We created a short video using Wave. Video for one of our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.
  2. Offer tips. When it comes to email marketing with video, users want short, digestible clips.

A “Top 5” or “4 ways to improve” will get more attention than a 2-minute creation of you trying to explain a product.

  1. Create a series. This is a great way to keep people engaged with your expertise if what you’re providing is valuable to them.

Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using the law firm video marketing again as an example; you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

  • Part 1:  DIY or hire a lawyer?
  • Pt 2:  Filing the necessary paperwork
  • Part 3:  Dividing assets
  • Pt 4:  Supporting your children
  1. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients?

Educate your viewers with a short explanation of how your product or service will improve their lives, using real-world examples.


  1. Think outside the box. Now, we don’t all have the budget outdoor company Patagonia does; however, look at how they’ve integrated amazing footage into their email campaigns. It doesn’t focus on their surfing gear, but it’s relevant to their customers.





Whether you’re a life coach shooting some footage while you’re on vacation; or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads, and sales substantially.

However, not every email should contain one. If you start using this marketing tactic every time you send out an e-Newsletter to your subscribers, they’ll stop paying attention.

Think of it as one way to stand out from the crowd, but don’t neglect your other tactics.

Crafting an e-Newsletter campaign with video (or without), choosing the right email provider, testing, and monitoring open rates and engagement is a tough job.

And, it needs to be done well or else you’ll end up alienating and losing subscribers.