This article focuses on using video in your email marketing.

 

 

Email Marketing 2019 Video Guide.

by Susan Friesen

 

It’s not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions.

This marketing tool has transformed from a nice-to-have to a must-have if you want to effectively; engage with your audience and build a loyal following who will be more apt to purchase from you.

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I’ve talked about using video many times in the past; but in case you’re still not convinced or didn’t think to use video in your email marketing efforts, it’s time to pay close attention.

According to a study done by Super Office, including video in emails led to open rate increases of six percent. (The average open rate across industries is about 25 percent).

 

 

Some other benefits of video marketing:

 

  • It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.
  • It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.
  • It’s cost-effective. You don’t need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.
  • It grabs attention. Especially when added into your newsletter, a video captures your audience’s attention and compels them to want to watch.

 

 

First, the Technical Part of Video Email Marketing.

 

Before you start brainstorming ways to use video in an email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail, and Yahoo Mail, and some of them don’t support the requirements for using an email with a video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email; but recipients with certain email clients aren’t able to play it.

Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact, and AWeber make it easy to share across all providers. By using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo, or similar sites.

This gives the appearance there’s a video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn’t support the video technology.

 

 

Learn more about the features of our favorite email providers.

 

No matter what e-Newsletter tool you use, it’s crucial to test your campaign before you send it out. You’ll need to have accounts on all the popular email platforms so that you can see how your footage works in each of them.

Sound like a lot of work? Trust a professional marketing company that’s been helping clients create successful e-Newsletter campaigns since 2003.

 

 

Next, Make Sure You’re Mobile.

 

According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you must ensure you’re keeping smartphones in mind when you’re email marketing with video.

Fortunately, e-Newsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.

It’s still important to keep the file size as low as possible so the video doesn’t need to buffer to start playing. Mobile devices don’t have the fastest download speed.

A good tip is to take a 10-second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure auto-play is off, especially on mobile. Most people don’t appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves. Now, On to the Creative Part

With the technical stuff out of the way, let’s look at how you can create content that will engage your viewers and get you more visitors to your website.

You need a plan with clear objectives or else you’re just sending content out into the world and hoping it will be seen and loved.

 

 

Why are you creating this campaign?

 

To generate leads, brand awareness, followers…?

Once you’ve identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.

As mentioned, host the full-length video in a blog post; landing page, or even on social media and then plan to incorporate a “sneak peek” of that video in your email marketing campaign, linking to the full-length version.

 

 

Here are six tips and inspiration to get you started:

 

  1. Use the word “video” in your subject line to make your message stands out.
  1. Promote an event. Let’s use a law office as an example. We created a short video using Wave. Video for one of our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.
  2. Offer tips. When it comes to email marketing with video, users want short, digestible clips.

A “Top 5” or “4 ways to improve” will get more attention than a 2-minute creation of you trying to explain a product.

  1. Create a series. This is a great way to keep people engaged with your expertise if what you’re providing is valuable to them.

Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using the law firm video marketing again as an example; you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

  • Part 1:  DIY or hire a lawyer?
  • Pt 2:  Filing the necessary paperwork
  • Part 3:  Dividing assets
  • Pt 4:  Supporting your children
  1. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients?

Educate your viewers with a short explanation of how your product or service will improve their lives, using real-world examples.

 

  1. Think outside the box. Now, we don’t all have the budget outdoor company Patagonia does; however, look at how they’ve integrated amazing footage into their email campaigns. It doesn’t focus on their surfing gear, but it’s relevant to their customers.

 

 

Conclusion.

 

Whether you’re a life coach shooting some footage while you’re on vacation; or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads, and sales substantially.

However, not every email should contain one. If you start using this marketing tactic every time you send out an e-Newsletter to your subscribers, they’ll stop paying attention.

Think of it as one way to stand out from the crowd, but don’t neglect your other tactics.

Crafting an e-Newsletter campaign with video (or without), choosing the right email provider, testing, and monitoring open rates and engagement is a tough job.

And, it needs to be done well or else you’ll end up alienating and losing subscribers.

 

 

 

 

 

Rapid Weight Loss, Doe’s it Really Work?

 

 

Rapid Weight Loss.

by TREENA MURPHY

 

Wanting a slimmer and sexier body is no lofty ambition. Many people have succeeded in sculpting their physiques to make them look healthy and desirable.

However, this end is not accomplished in just a snap or skipping one night’s dinner. For some people though, patience is not a virtue.

They seem not to be able to afford so much attention, time, and money to get the body they have always wanted.

As a result, these people result in rapid weight loss practices and programs; which may not be as effective as these people are led to believe they are.

Fast-track diets are one of these rapid weight loss practices which may not be very inviting as they seem according to research.

Fast-track diet programs, as scientific research shows, are only good while they last.

Rapid weight loss often results in ironically, rapid weight gain; people who undergo low carbohydrate or low-calorie diets normally revert to old eating habits.

Simply because human beings cannot live on with this type of diet scheme for the rest of their lives.

 

 

Now there is also scientific research on rapid weight loss.

 

Showing that rapid weight loss does not imply an individual is losing unwanted excess fat; it is commonly water that is lost with following rapid weight loss practices.

This could cause certain alarms but, water loss is regained very quickly. So, there is zero net weight loss after all.

So, one should not be foolish enough to be so gullible with the advertising of certain diet pills out there in the market.

Especially those who claim to aid lose a whopping amount of fat in a short time. They will only dehydrate the body.

And just so it is clear, the body can only lose two pounds of fat per week; one could be exceptionally lucky if he can lose three, but normally, it’s just two.

 

 

Another rapid weight loss product out in the market is the slimming soap.

 

Claiming that these soaps are made from a unique concoction of rare Chinese herbs and seaweed.

They assert to help people using them to shed off body fats by emulsifying them upon application while taking a bath.

Some are even specialized like those which promise to give the user “beautiful thighs”. The ingredients may prove to improve the quality of the skin.

But no research has ever come up yet; which aids to prove the efficacy of these ingredients in emulsifying excess body fats.

One more rapid weight loss product out there in the market promises to suppress hunger; at the same time helps increase the body’s metabolic rate.

It also claims to be able to accelerate the healing process and reduce certain body pains. All these plus it’s being a very chic fashion accent.

 

 

Well, they call magnetic weight loss earrings.

The secret of this set of earrings is in the magnet, so it says. Wearing them near the ears balances the magnetism in the body, therefore, one will experience all the above-mentioned effects.

Though press releases say that there are actually “studies” to back these assertions up, nothing yet is found in medical journals.

Though buying a set may not kill a person, it’s probably not a wise investment.

One might as well wear a horseshoe earring for a more exquisite fashion statement.

 

 

Image result for Weight Loss Pills hd

 

What You Should Before Buying Weight Loss Pills.

by TREENA MURPHY

 

 What is in a Weight Loss Diet Pill?

With all the strenuous activities and sweat-generating regimens that most weight loss programs have.

More and more people are alluring to opt for a better alternative; without the trouble of exerting too much effort.

With the advent of diet pills that promote weight loss.

People go mad over the appealing advertisements of most manufacturers; claiming that their product can easily “melt away” those fats and cellulitis.

With these pills dominating the market today. Who needs to tone those abs and biceps and do some dieting if there is an easier way to lose weight?

An estimated 60% of the American population that are now considered obese. These “wonder” drugs are reaping millions of dollars in the United States alone.

 

Now, the questions are:

 

Is there any truth regarding the manufacturers’ claims that these diet pills can ultimately promote weight loss?

Are they effective in helping people lose weight? And if that is the case; do these pills also help those people maintain their ideal weight and curb any fat accumulation in the body?

There are diet pills that can really make a person shed off those extra pounds.

These diet pills contain certain substances that were already clinically and scientifically prove to be very effective.

These diet pills are effective in increasing the metabolism of the body, thereby, initiating weight loss.

Plus, these diet pills contain certain substances that suppress one’s appetite.

However, with so many diet pills saturating the market today, trying to find the best and most effective diet pill can be very tedious.

Chances are, you may end up choosing the wrong diet pill when your energy to find diet pills wanes down.

There are only five factors to consider when choosing diet pills that are effective at the same time safe to use.

Here is a list of the factors that you need to consider in order to come up with a diet pill that is right and appropriate.

 

1. The metabolism-boosting ability.

In choosing diet pills that will effectively promote weight loss.

It is best to look for pills that have the ingredients that will enhance your body’s metabolism; or the ability of the body to burn excess fats.

Choose those diet pills that contain alpha-lipoic acid.

Green tea extracts, and “L-Carnitine” because these ingredients had been clinically proved to be effective; in promoting weight loss through increased metabolic rate.

 

2. The appetite suppressants.

Find diet pills that effectively suppress your appetite. It does not necessarily mean that you will skip meals, but you will not just feel hungry every now and then.

This is because obesity usually happens to people who are fond of in-between meals, which initiates excessive calorie intake.

 

3. The calorie stopper.

Because obesity is usually due to excess intake of calories in the body, which is more than the recommended amount.

It is best to choose diet pills that have special ingredients that will curb the entry of calories into the body.

These substances are known as “Phaseolus vulgaris.” This is known to create an enzyme that will efficiently control any excess calories in the body.

The enzyme responsible for this wonderful job is known as “alpha-amylase.”

 

4. The metabolic enhancers.

 

It is best to choose diet pills that have the so-called “lipotropic elements” that are effective in eliminating fats from the body.

It functions like a sweeper that effectively sweeps excess fats outside the body.

These lipotropic elements are found in vitamin C, chitosan, alpha-lipoic acid, and green tea extracts.

 

5. The water-retention breaker.

Effective diet pills are those that contain diuretics. These are elements that avert the retention of water in the body during the weight loss regimen.

All these factors are, indeed, clinically proving and effective in losing weight.

Though, it must be kept in mind that diet pills alone are not enough to provide optimum weight loss. Hence, it is still important to do some exercises.

Therefore, with exercise and the right diet pills, you are on your way to a healthier, slimmer you.

 

The bottom line is “no pain, no gain”.

 

If one wants a beautiful body, one must sweat it out. And as for those rapid weight loss products coming out on the market, if they are too good to be true, they probably are not.