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Online dating app relationship. Man gives a woman a bouquet of flowers.

 

 

Online Dating –

By Dale Preece-Kelly

 

Dating apps – the modern way to date. Media portrayal of “when dates go wrong”. Has taken isolated incidents and made them the norm. So, the likelihood of meeting somebody in a bar and starting something new is now very small. People just don’t trust each other.

Dating apps make dating safe and easy. Scrolling through profiles and choosing whether you like them or not has never been easier. It’s like shopping for your soulmate and you get an entire aisle to pick one from. All of them are different in their own way, but a lot are the same in many ways too.

I have been using online dating apps for over a year. I have had my own degree of success but I am now just using them. To people watch and for entertainment – yes that’s right, entertainment! I use Plenty of Fish, Tinder, and Bumble. Let’s explain a little about each one first:

 

  • Plenty of Fish (or POF)

This is the most complex of the three. You input a lot of information about yourself, likes, and dislikes. What you are looking for and personality, there is even a “Chemistry Test”. To complete for compatibility (although I am yet to see a profile with this completed).

You then add photos of yourself, in the hope of attracting that one person. And write a detailed “About Me” description. You are shown photos of potential matches in your area. And when you click on them you are taken to their profile.

There is then lots of information allowing you to decide whether to make contact. POF also has a “Meet Me” section. Which is a quick swipe where you decide based on one photo? Whether you would like to meet somebody – this is, however, a paid section, and as such nobody uses it!

 

  • Tinder –

This is the famous online dating app. Where users swipe left or right depending on whether they like the look of the person in the photograph. Right for yes and left for no.

Tinder allows you to view all their profile photos, which can range from 1 to 8 images. If you like the look of the person and want to learn more. Then you can tap on the bottom of the photo for their description – some people use it and others don’t. When a match occurs, the onus is generally on the male to make initial contact.

 

  • Bumble –

This online dating app is like Tinder but laid out differently. On  Bumble, the user scrolls up page by page. To view details of the person that they are looking at and their additional images. But like Tinder, it’s a left or right swipe depending on whether you are attracted to that person.

Unlike Tinder, when a match occurs, the onus is on the female to make the first move. In fact, the male cannot send the first message; and the lady has just 24 hours to send that first message. If you particularly like your match. Then you can use a function to extend that 24 hours to 48 hours.

It all sounds very complicated, but it really isn’t. I have found that the best “quality” ladies use Bumble, then Tinder and bottom of the pile are users of POF.

Bumble users tend to be professionals who enjoy “the finer things in life and world travel”. Pof users are less likely to be professionals and mostly enjoy “watching tv, going to the pub and family time”.

I have decided to write this, with a view to pointing out, from a man’s perspective. Why the women on these apps become unattractive, despite how they may look. I also want to point out where women have their information wrong when it comes to the male users of these apps.

I know some men do not read the description that is painstakingly labored. Over and go purely on looks, but there are many female users who do the same thing.

 

 

Related image

 

 

 

PROFILE DESCRIPTION

 

Let’s look at how the profile is viewed when read.

There are many ways that profiles are written, and the majority are very negatively composed. Others are amusing, and others are very sensitively and intelligently put together.

By “negatively composed”, I mean that they are an endless diatribe of why. The user is hacked off with online dating apps and men in general. And what a potential match shouldn’t do, shouldn’t say in the first message. A very tight description of how they should look! They use phrases such as “just jog on” if a user is looking for something such. As “one-night stands”, “a skinny supermodel” or even “doesn’t like children”.

These are all things that put a potential match off when they read your profile. It comes across as aggressive and being written by somebody with “attitude”. And a dislike of men in general… I mean if you dislike men so intensely then why are you looking for one?

Sizeism is rife – I once read one lady’s profile and it simply read:

“What do you call a man under 6 feet tall? A friend”

 

 

How is this conducive to finding a match?

 

OK, it made me smile, but also made me realize what I was facing. I am 5 feet 8 inches and in the online dating game, considered “short” and therefore not worthy of a date.

Why limit your options to finding a good man, who can satisfy your every requirement? Because he is an inch or two shorter than you when you have you heal on? It all seems to be about appearance, which immediately is a left swipe for me because it shows how shallow these “beauties” are. “

I want to wear heels when I go out and therefore this adds 4 inches to my actual height of 5 feet 3 inches” – oh so you are short too then?

Here is a quote from another profile. This one belonged to an attractive woman of 52 who was 5 feet 2 inches and looking for somebody of a similar age:

“Must be over 5 foot 10 (as I like to wear heels) and have a full head of dark hair”.

I thought, honey if he’s reached 50 plus and he still has a full head of hair he’s done well. But if it’s still dark then he’s using Grecian! If I wrote a similarly specific profile description and said, for example.

“Must be a size 8 to 10, 34 BB and have red curly hair” I’d be shot on sight and get ignored. By every woman who encountered my profile. For being a misogynist! And it would probably be a screenshot and shared around social media.

Clichés are another overused medium in Profile Descriptions. Two of my absolute no-no’s are “looking for my partner in crime” and “love to travel abroad and in the UK”.

 

 

Looking for your “partner in crime”?

 

Well, I have no desire to help you bump off your ex, dismember him and scatter him around the county! I work in prisons but have no desire to reside in one, thank you very much! LEFT SWIPE!

So, you like traveling and holidays abroad and in the UK? I think that goes without saying, we ALL do! The fact that you mention it in your profile, for me, means one of two things.

Either you could not think of anything interesting to write in your profile. And thought “traveling” made you sound interesting or mysterious. OR you are looking for a partner who will whisk you away somewhere; warm and sandy 3 or 4 times a year! LEFT SWIPE!

I once called somebody out on this, we matched and I asked her “I see you like travel, what’s the nicest place you’ve ever been to?” She replied “Scotland.” I asked, “No outside the UK”. Her response “Oh, I’ve never been abroad, but really would like to; maybe we could go somewhere together.”

So, you want me to take you abroad because you can’t or won’t take yourself? Yet her profile stated that she liked to travel abroad.

Ladies complain that they feel their profiles go unread. But given the number of profiles that I have read which are written in this way. There is no wonder that men don’t bother reading them. I can now quite accurately predict, just from a photograph, whether a profile is written in this way.

 

 

Your Attitude.

 

The other thing that puts me off potential matches is “attitude” in a profile.  When a profile is worded in a way that is aggressive towards potential matches.

Many profiles are worded in a way that aggressively states what the person is looking for, what a match should and should not have in their profile photos. What a match should and should not behave like, how they should word their contact message etc. These profiles usually end with the words “if this is you then ‘jog on’.” I hate this expression.

If you are writing a profile, ladies, and you want to attract a potential mate, then tell us about yourself, put some effort into it.

Make us smile, grab our attention. Don’t, don’t, DON’T use clichés, or drone on at inordinate lengths. About how bad men are, or Tinder in general is; listing your assumptions about how men are all after one thing, hung up on their ex, or married.

These things just make you sound like Eeyore talking politics and nobody dates a donkey!

 

 

Image result for online dating

 

 

PHOTOS.

 

The profile picture is the first impression – It’s the thing that makes us decide if we wish to delve deeper into this person’s profile.

In which case why put your profile image as a meme, a black screen, a photo of your kids, a photo of a landscape, or a close photo of your eye? Really? Am I going to look at the rest of your pictures? Erm… no! As for my last example: is your profile a jigsaw, do I have to print off each photo in order to build a composite of your face?

There are a few things not to do when deciding which photos to include in a profile:

 

  • Don’t use filters, ESPECIALLY Snapchat filters –

If I want to see you with bunny ears, then I will buy you some. And if I want to see you with stars around you, I will bang my head on something solid!

These filters do not give an accurate representation of you and most of the time. Make you look scarily gruesome! When I meet you, I won’t recognize you, and when I finally do see through all the wrinkles.

I may feel the need to iron your face and make you wear the rabbit ears and shiny red nose. That I bought along with me to make you look like your profile picture!

 

  • Pouting – NO!

Some of you look like a pufferfish trying not to kiss a shark’s backside! Just smile and be natural – show me the sparkle in your eyes. And the smile that makes the sun jealous.

 

  • Skiing Photos –

Women complain that men’s photos always show them holding a fish. (you would surprise how many women have photos like this. You CANNOT describe yourself as an animal lover and stand there holding a suffocating fish). Or standing by their car or motorbike. Well in my experience 75% of the female profiles. I have visited the show a photograph of them on the slopes leaning on their skis or something similar.

We do not wish to see you in skiing goggles, hat, scarf, gloves, skiing overalls, big boots, etc. All we can see is your red nose and all we can imagine. Are the copious amounts of snot you were trying to snivel up it? In order to have the photo taken without it running down and over your top lip onto your cashmere scarf!

 

  • Tongue –

Please do not upload a photo of you sticking out your tongue, especially if you are over 50. It just isn’t attractive in the slightest. I guess ladies think that it makes them look playful and fun, maybe even mischievous. It really doesn’t, it just makes me think that you ran out of photo ideas.

 

  • Blurry Images –

Given modern technology and the age of the selfie being upon us. There are zero excuses for the photos on your profile to be photos of old photographs. Or blurry in any way shape or form. They do not allow us to see what you look like.

 

  • Face Only –

Please do not give me 8 photos of your head, from pretty much the same angle! I get what you look like after the first 2 or 3. I want to see more – show your personality in them, your style. Show me what you like to do in your spare time (except skiing for obvious reasons).

It’s amazing what can be hidden when all that you are seeing is a face. Show me you in different clothes and at different times of the day. Do not show me photos of yourself in different outfits in front of the same mirror. With the outfit that you were in in the previous image; lying on the bed behind you or in a heap around your feet!

 

  • Cheesy Puffs –

The specific example here of what not to do. This (large – I think BBW is what they refer to themselves as). Lady thought that it was attractive to place a photograph of her sitting in a plastic chair on her patio. Legs out in front of her, slippers on, fag in one hand and an oversized packet of cheesy puffs in the same hand.

Her other hand shoving a handful of said cheesy puffs into her mouth! Hmmm, NOT attractive in the slightest!

The things people do! And then they wonder why they are having little or no success. Many will even combine all these things into one profile.

My profile has a variety of photographs, all taken recently, in different places. Doing different things and in different forms of attire. One photo got me a great deal of abuse from a few women. It is a photograph of me and a horse.

I’m sure that I have no need to explain the number of female profiles. That I have come across where they are pictured with a horse! Apparently, the fact that I am shown with a horse.

Who had buried his head in my chest upon our first meeting? Shows me to be weak and feeble and not a man at all; I was told that it was not manly, was unattractive and “wimpish”.

One woman really went to town on me about it, in a very abusive way. And it was quite upsetting but shows the sort of person that she is, and many others are on these online dating sites.

 

 

Image result for online dating

 

 

CONCLUSIONS.

 

Lots of ladies are looking for a gentleman, who is attentive, compassionate, caring, etc., but when they get one, you discover they are actually enticing to bad boys and find that they think you have some kind of ulterior motive because you are “too nice!” No, I am just being who I am – a genuinely nice guy and a gentleman who wants to treat you right.

Another reason for the above, of course. Is that these women have been treating so badly by other men? That they do not believe they deserve the right to have somebody be nice to them.

 

This really saddens me,

 

That many men treat women in this way. This gives women the impression that this is normal and being treated properly is not. I had one match who took advantage of me being nice, to the point. Where I found myself paying her household bills as I felt sorry for her.

I had another who was convinced I was a nasty narcissist. Using incredibly complex psychological games to entrap her. When all I was doing was being genuinely kind and caring towards her. Because that is who I am and who I was brought up to be.

She could not find a box to put me in, based on her past experiences, and consequently, I was told it was over.

My experience and the matches that I have dated have, unfortunately, led me to conclude. That most of us who use online dating apps are, in some way or other, “damaged”. Usually psychologically, by some incident in our life or experience with past partners.

This, therefore, hinders our ability to “relationship”. Normally and consequently leads to us repeating cycles that ensure we remain in. To think that at some point in the future, every person in the modern world. Will have been on an online dating app at some point in their lives!

 

Statistics show this to be true –

 

They show that twice as many single people (compared to married people). Suffer from mental illness, with single women. Being twice as likely as single men to suffer from severe psychological disorders.

Showing that most women on online dating apps (at least two-thirds of them) are completely bonkers! You have at best a 1 in 3 chance of dating a decent woman. (Women your chance is 2 out of 3 for dating a decent guy). Therefore, for every 3 women, I  match with, only one is not suffering because of her past, if I am lucky.

 

SEX, Differences.

 

All of that said, women are the controllers where online dating is concerned. They have the upper hand in what is acceptable for them to put in their profiles and photos.

A guy doing the same sort of thing would end up having his profile report several times. And considered insulting or offensive for his wording. Women can state exactly what they are looking for even down to height, hair color, facial hair, etc. – A man doing that would be considered as an “AVOID”.

Apparently, women can write whatever they like, regardless of how offensive it is. Again, a man would not get away with this.

It seems people forget that they are trying to attract somebody who will like them. And want to go out with them and at some point, presumably, enter a relationship with them.

My own view on the whole profile thing is honest images. That show not just my face but my whole clothed body, in clothes I like to wear and regularly do, in places that I like to visit.

 

In terms of description.

 

I describe myself and my personality honesty and succinctly and am honest about what I enjoy doing. I’ve been told that all of this makes me stand out from the crowd. But because it is so different from most male profiles it makes it look suspicious to potential matches!

How ridiculous, that an honest profile can create suspicion amongst a myriad of fake ones. Or rather people being insincere about who they are.

Due to everything I’ve detailed here, I have decided to limit my use of online dating apps. To “fun” only – by which I do not mean one-night stands or any such shenanigans. That is people watching and entertaining myself, trying to guess from the initial image. What the person will say about themselves and how their profile will read.

I have also concluded that most profiles are just people. Looking the way, they think will attract the opposite sex, in terms of both images and description.

I think many of the images are stage specifically for an online dating app. And that the description of self is word using “commonalities” that are identifiers when searching for a compatible match.

 

During my research for this piece,

 

I did speak to people who had matched on online dating sites and found the love of their life. I spoke to more, however, who had trusted in dating apps for years. (7 years is the longest anybody I spoke to had continuously been using these apps). And had no success at all. So, it can be successful, but only for a very small minority of people.

I have decided to match the organic way, i.e. The meeting of minds and physicality that comes from a natural meeting somewhere. By chance, be it at a park or a bar or some such. Using online dating apps just causes you to force the issue when it should happen naturally and in its own time.

If it doesn’t happen, then at least I have known true love. Which unfortunately ended due to terminal illness. I am just going to get out and talk to people and if anything is meant to happen then it will.

If not, then I will just enjoy my own company and continue to take myself on dates! Or I guess I could register as an escort and have the ladies pay me to take them on dates. Or better still on holidays abroad… certainly worth considering if all else fails!

I will leave you with one final thought, rather ‘helpfully’ provided by a friend. Who has been happily married for many, many years? He said “You should avoid the Supermarket Online Dating App. I’ve heard that you just end up with a ‘bag for life’!”

 

 

 

 

The response rate of a direct mail campaign.

 

 

Direct Mail Campaign.

By Greg Rubin

 

You have found a knowledgeable, experienced list broker. With their help, you have selected an optimal direct mailing list. Based on your ideal target audience.

You have decided on the perfect design for your mail piece and you are now ready to go. But wait, how are you going to track your direct mail

It has always been thought that measuring. The response rate of a direct mail campaign was close to impossible. With telemarketing, you get an almost immediate response, with the prospect on the other end of the line.

With email marketing, you receive detailed reports measuring open rates and click-through rates. However, with direct mail, you do not always know.

If your mailpiece was successful in pointing prospective clients in your direction. Your direct mail campaign needs a definitive. Call to Action to help measure the success of your next Direct Mail campaign.

 

 

Here is a few Call to Actions that can help measure your success.

 

Personalized Promo Codes.

 

Make sure each mail piece is printed. With a personalized promotional code or unique offer identifiers. The codes should be personalized to specifically targeted groups of recipients. Such as those living within a radius of each location. Or targeted recipients based on gender or age.

Therefore, if your campaign promotes a product that the customer needs to purchase in-store. The customer presents their personalized code at the point of purchase.

If your campaign allows customers to phone in to learn more. Make sure, they quote their unique promotional code.

This allows you to know who walked in or called in and when. It can also provide information on if they bought, what they purchased. And at which location it was purchased.

This gives you valuable insight into whether the campaign was influential. In contributing to interest in your product/service. As well as which of your locations is most receptive to a direct mail campaign.

 

 

Unique Landing Pages

 

Another way to measure results is to use your mailpiece; to bring your prospects to a landing page, and then offer something on the landing page. That gets him or her to provide their email address. Or other contact information to download or retrieve it.

This gives you the best of both worlds when it comes to measuring your results: A quick and easy-to-set-up way to bring the user to your website. Stats on the number of people who visit, and detailed contact information for leads you can go out and convert.

 

 

Provide a personalized URL.

 

As with promo code, PURLS (personalized URL); can be as specific or broad as needed, depending on how defined you want your results to be. You can do one of two ways:

You can create a specific PURL for a landing page for each campaign. So, prospective clients who want to get more information. Or make a purchase come to the landing page and are prompted to your call to action.

If you are personalizing your direct mail campaign. And you must print pieces with variable fields anyway; you might as well create an individual PURL for each client.

It can be as simple as generating PURLs ending in unique codes. That relates to the marketing database, but that will not only give you the numbers. That response but will tell you who the prospects that viewed your website were.

 

 

Use QR codes.

 

Using QR (quick response) codes in your direct marketing provides an immediate connection. To the online and offline aspects of your marketing campaign. For mobile users, these provide an instant method of getting prospects to your website.

As opposed to either asking them to visit your site and select a page. Or type in an extended (or complicated) URL. The user scans the code with a smartphone and is taken immediately to the page in question.

Once again, you can either have everyone come to the same landing page. And simply count page impressions, or you can create personalized landing pages.

 

 

Do not forget to Test.

 

This is one of the most important tips. As mailing lists tend to be large, try sending your mail piece out to a small test group first. With the proper call to action in place, it will allow you to determine how well your promotion will perform.

Doing a trial run will allow you the opportunity to refine. Your direct mail campaign saving you time, money, and hassle!

As technology is constantly changing, so should your marketing efforts. Lead generation and data collecting are valuable marketing tools.

Why not integrate them with the tried and true technique of direct mail. Make your direct mail campaigns into data-collecting machines. It will allow you to measure the effectiveness of your direct mail campaign. But also give you some insight into your prospects.

 

 

 

5 Reasons to start Email Marketing Campaign for your Business

 

 

 

Things to Think About When Purchasing a Direct Mailing List.

By Greg Rubin

 

You can either start a direct marketing campaign to reach out to your current customer database. Or you can purchase a direct mailing list. From a list broker or list manager to connect with new prospects. If you are considering purchasing a direct mailing list, there are several factors you should think about.

 

 

Decide on Contact Method

 

The first step is to decide how you want to reach your prospects. Do you want to do a direct email campaign? Do you want to reach out by telephone, or do you want to try an email campaign? Each contact method has its own considerations.

When deciding on a contact method. It is extremely important to ensure you know the various rules. And regulations governing each direct marketing method.

If you are planning on purchasing a telemarketing list; take the time to research the Do Not Call regulations. If you decide an email blast is a way to go, make sure you know CAN-SPAM requirements.

Therefore, not educating yourself on the rules regulating the marketing method you use could cost you.

 

 

Know Your Target Market.

 

The next thing you need to do is determine what group. Would be most interested in your products and services. This is called a target market and your direct mailing list. Should be tailored specifically to contact them.

Are you promoting your products to consumers or businesses? If you do not know who your target market is. Try looking at your current customer base; and use their features as the model for your target market.

 

 

How Often are You Going to Reach Out?

 

Is your direct marketing campaign going to be ongoing? Or is it going to be one and done? This factor will probably be determined by what the purpose of the campaign is.

In other words, are you reaching out to new prospects to try to create awareness? Or are you trying to promote a limited time offer? Repetition is important with any marketing campaign, the more you can get your message out the better.

However, Direct Mailing Lists do allow for one-time or multiple uses. One-time use mailing lists are typically cheaper than multi-use lists as you are only using the list once. With multi-use lists, you pay full rate for the first use. And a reduced rate for each subsequent use.

You just need to make sure that you are clear on what the usage guidelines. Are of the mailing list you are purchasing. If you use a mailing list multiple times when it is a one-use-only list. You are going to charge a hefty fine.

 

 

How Many Contacts?

 

The size of the mailing list you purchase can be determined by a couple of factors. First is the marketing method that you decide to use.

In addition, email lists have a greater success rate if they are sent out to a large number of contacts. The average open rate of an email campaign is 18 – 20%. The average click-through rate after the being opened is 3 – 4% (rates vary depending on the subject line and relevancy).

This means out of 1,000 emails sent, roughly 200 will get opened and of those, 8 will respond to the call to action. A larger email list will ensure that your message will be opened and reacted to.

The size of the telemarketing list should be determined by the number of callers you have. If you plan on outsourcing to a call center with several callers. Then the telemarketing list should be reflective of that.

A telemarketer can take anywhere between 300 and 500 calls in an eight-hour shift. If you have 4 telemarketers calling, you can go through roughly 8,000 names in a week.

Conversely, if you only have one person in-house making calls. When they have the time, you could go through only 100-150 Names in a week.

 

 

Your direct mail campaigns.

 

The number of contacts on a mailing list will be mostly dependent on the budget. With direct mail campaigns, the list is usually the cheapest part, especially if it has a lot of contacts. Printing and postage can get quite pricey if the list you are mailing to is large.

The other factors that might determine the size of your list. Are the number of contacts that match your target market and budget.

Furthermore, the more defined your target market is, the better the mailing list is going to work. The key is being able to correctly narrow down your target market. If your target market is too broad, the mailing list is going to be way too big.

However, if you narrow the target market down too specifically. You are going to end up with a mailing list that is too small to market to. You must find a happy medium.

 

 

When do You Need the List?

 

It is also important to know that mailing lists have a shelf life. People move, get married, staff changes, new businesses start up, others go out of business, etc. Whether it is a business list or a consumer list, there are countless influences. That can affect the data in your purchased mailing list. If you are not planning on using the mailing list right away, do not order it until you are ready to use it.

 

 

What is your budget

 

No one likes answering this question. In a perfect world, you would purchase as many names as you can to get the optimal result of your direct marketing campaign. Unfortunately, we all must budget.

Paying for printing and postage, or paying the call center, or for the email design and deployment software. Or services all eat up a huge portion of the marketing budget, leaving little behind for the mailing list. Luckily, as mentioned before. The mailing list is usually the cheapest part of a direct marketing campaign.

Therefore, do not want to cheap out on your mailing list either. The more targeted you want your mailing list to be. The more effective it is going to be and as a result, it is going to cost a little more. Then a generic, non-targeted mailing list. But it will be much more effective than a generic, non-targeted mailing list.

As the old saying goes. Anything that can be bought for a very low price probably is not very good. You can probably purchase a cheap mailing list. With tens of thousands of names, that are not accurate, is not compliant and is not targeted and probably will not work.

However, a properly sourced, compliant, target marketing list is not going to be cheap. You get what you pay for and if it seems too good to be true, it probably is.

 

 

In Conclusion.

 

The answers to the above six points are the foundation for your direct marketing campaign. Whether you are going to find your direct marketing lists directly. Or use a list broker, you are going to need to know the answers to these points.

It is always good to really think about the different aspects of a direct marketing campaign. If you are unsure of what your answers might be, look for an experienced list broker. They can help guide you through the list buying process.

Prospects Influential Inc. is a team of experienced direct marketing list brokers with access to over 70,000 direct mail lists. We provide targeted direct marketing lists to both B2C and B2B companies, from large corporations to small businesses.

Our list brokers help our clients achieve maximum returns from their direct marketing efforts. By recommending and then providing the best quality mailing lists available.

Greg Rubin is the Senior List Broker at Prospects Influential Inc., a respected direct marketing list brokerage company with 32 years of experience in the Direct Marketing and List Brokering industry.

For more information on Direct Marketing and how we can help improve your Direct Marketing Campaign results. We invite you to visit our website at http://www.prospectsinfluential.com

 

 

 

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