The response rate of a direct mail campaign.



Direct Mail Campaign.

By Greg Rubin


You have found a knowledgeable, experienced list broker. With their help, you have selected an optimal direct mailing list. Based on your ideal target audience.

You have decided on the perfect design for your mail piece and you are now ready to go. But wait, how are you going to track your direct mail

It has always been thought that measuring. The response rate of a direct mail campaign was close to impossible. With telemarketing, you get an almost immediate response, with the prospect on the other end of the line.

With email marketing, you receive detailed reports measuring open rates and click-through rates. However, with direct mail, you do not always know.

If your mailpiece was successful in pointing prospective clients in your direction. Your direct mail campaign needs a definitive. Call to Action to help measure the success of your next Direct Mail campaign.



Here is a few Call to Actions that can help measure your success.


Personalized Promo Codes.


Make sure each mail piece is printed. With a personalized promotional code or unique offer identifiers. The codes should be personalized to specifically targeted groups of recipients. Such as those living within a radius of each location. Or targeted recipients based on gender or age.

Therefore, if your campaign promotes a product that the customer needs to purchase in-store. The customer presents their personalized code at the point of purchase.

If your campaign allows customers to phone in to learn more. Make sure, they quote their unique promotional code.

This allows you to know who walked in or called in and when. It can also provide information on if they bought, what they purchased. And at which location it was purchased.

This gives you valuable insight into whether the campaign was influential. In contributing to interest in your product/service. As well as which of your locations is most receptive to a direct mail campaign.



Unique Landing Pages


Another way to measure results is to use your mailpiece; to bring your prospects to a landing page, and then offer something on the landing page. That gets him or her to provide their email address. Or other contact information to download or retrieve it.

This gives you the best of both worlds when it comes to measuring your results: A quick and easy-to-set-up way to bring the user to your website. Stats on the number of people who visit, and detailed contact information for leads you can go out and convert.



Provide a personalized URL.


As with promo code, PURLS (personalized URL); can be as specific or broad as needed, depending on how defined you want your results to be. You can do one of two ways:

You can create a specific PURL for a landing page for each campaign. So, prospective clients who want to get more information. Or make a purchase come to the landing page and are prompted to your call to action.

If you are personalizing your direct mail campaign. And you must print pieces with variable fields anyway; you might as well create an individual PURL for each client.

It can be as simple as generating PURLs ending in unique codes. That relates to the marketing database, but that will not only give you the numbers. That response but will tell you who the prospects that viewed your website were.



Use QR codes.


Using QR (quick response) codes in your direct marketing provides an immediate connection. To the online and offline aspects of your marketing campaign. For mobile users, these provide an instant method of getting prospects to your website.

As opposed to either asking them to visit your site and select a page. Or type in an extended (or complicated) URL. The user scans the code with a smartphone and is taken immediately to the page in question.

Once again, you can either have everyone come to the same landing page. And simply count page impressions, or you can create personalized landing pages.



Do not forget to Test.


This is one of the most important tips. As mailing lists tend to be large, try sending your mail piece out to a small test group first. With the proper call to action in place, it will allow you to determine how well your promotion will perform.

Doing a trial run will allow you the opportunity to refine. Your direct mail campaign saving you time, money, and hassle!

As technology is constantly changing, so should your marketing efforts. Lead generation and data collecting are valuable marketing tools.

Why not integrate them with the tried and true technique of direct mail. Make your direct mail campaigns into data-collecting machines. It will allow you to measure the effectiveness of your direct mail campaign. But also give you some insight into your prospects.




5 Reasons to start Email Marketing Campaign for your Business




Things to Think About When Purchasing a Direct Mailing List.

By Greg Rubin


You can either start a direct marketing campaign to reach out to your current customer database. Or you can purchase a direct mailing list. From a list broker or list manager to connect with new prospects. If you are considering purchasing a direct mailing list, there are several factors you should think about.



Decide on Contact Method


The first step is to decide how you want to reach your prospects. Do you want to do a direct email campaign? Do you want to reach out by telephone, or do you want to try an email campaign? Each contact method has its own considerations.

When deciding on a contact method. It is extremely important to ensure you know the various rules. And regulations governing each direct marketing method.

If you are planning on purchasing a telemarketing list; take the time to research the Do Not Call regulations. If you decide an email blast is a way to go, make sure you know CAN-SPAM requirements.

Therefore, not educating yourself on the rules regulating the marketing method you use could cost you.



Know Your Target Market.


The next thing you need to do is determine what group. Would be most interested in your products and services. This is called a target market and your direct mailing list. Should be tailored specifically to contact them.

Are you promoting your products to consumers or businesses? If you do not know who your target market is. Try looking at your current customer base; and use their features as the model for your target market.



How Often are You Going to Reach Out?


Is your direct marketing campaign going to be ongoing? Or is it going to be one and done? This factor will probably be determined by what the purpose of the campaign is.

In other words, are you reaching out to new prospects to try to create awareness? Or are you trying to promote a limited time offer? Repetition is important with any marketing campaign, the more you can get your message out the better.

However, Direct Mailing Lists do allow for one-time or multiple uses. One-time use mailing lists are typically cheaper than multi-use lists as you are only using the list once. With multi-use lists, you pay full rate for the first use. And a reduced rate for each subsequent use.

You just need to make sure that you are clear on what the usage guidelines. Are of the mailing list you are purchasing. If you use a mailing list multiple times when it is a one-use-only list. You are going to charge a hefty fine.



How Many Contacts?


The size of the mailing list you purchase can be determined by a couple of factors. First is the marketing method that you decide to use.

In addition, email lists have a greater success rate if they are sent out to a large number of contacts. The average open rate of an email campaign is 18 – 20%. The average click-through rate after the being opened is 3 – 4% (rates vary depending on the subject line and relevancy).

This means out of 1,000 emails sent, roughly 200 will get opened and of those, 8 will respond to the call to action. A larger email list will ensure that your message will be opened and reacted to.

The size of the telemarketing list should be determined by the number of callers you have. If you plan on outsourcing to a call center with several callers. Then the telemarketing list should be reflective of that.

A telemarketer can take anywhere between 300 and 500 calls in an eight-hour shift. If you have 4 telemarketers calling, you can go through roughly 8,000 names in a week.

Conversely, if you only have one person in-house making calls. When they have the time, you could go through only 100-150 Names in a week.



Your direct mail campaigns.


The number of contacts on a mailing list will be mostly dependent on the budget. With direct mail campaigns, the list is usually the cheapest part, especially if it has a lot of contacts. Printing and postage can get quite pricey if the list you are mailing to is large.

The other factors that might determine the size of your list. Are the number of contacts that match your target market and budget.

Furthermore, the more defined your target market is, the better the mailing list is going to work. The key is being able to correctly narrow down your target market. If your target market is too broad, the mailing list is going to be way too big.

However, if you narrow the target market down too specifically. You are going to end up with a mailing list that is too small to market to. You must find a happy medium.



When do You Need the List?


It is also important to know that mailing lists have a shelf life. People move, get married, staff changes, new businesses start up, others go out of business, etc. Whether it is a business list or a consumer list, there are countless influences. That can affect the data in your purchased mailing list. If you are not planning on using the mailing list right away, do not order it until you are ready to use it.



What is your budget


No one likes answering this question. In a perfect world, you would purchase as many names as you can to get the optimal result of your direct marketing campaign. Unfortunately, we all must budget.

Paying for printing and postage, or paying the call center, or for the email design and deployment software. Or services all eat up a huge portion of the marketing budget, leaving little behind for the mailing list. Luckily, as mentioned before. The mailing list is usually the cheapest part of a direct marketing campaign.

Therefore, do not want to cheap out on your mailing list either. The more targeted you want your mailing list to be. The more effective it is going to be and as a result, it is going to cost a little more. Then a generic, non-targeted mailing list. But it will be much more effective than a generic, non-targeted mailing list.

As the old saying goes. Anything that can be bought for a very low price probably is not very good. You can probably purchase a cheap mailing list. With tens of thousands of names, that are not accurate, is not compliant and is not targeted and probably will not work.

However, a properly sourced, compliant, target marketing list is not going to be cheap. You get what you pay for and if it seems too good to be true, it probably is.



In Conclusion.


The answers to the above six points are the foundation for your direct marketing campaign. Whether you are going to find your direct marketing lists directly. Or use a list broker, you are going to need to know the answers to these points.

It is always good to really think about the different aspects of a direct marketing campaign. If you are unsure of what your answers might be, look for an experienced list broker. They can help guide you through the list buying process.

Prospects Influential Inc. is a team of experienced direct marketing list brokers with access to over 70,000 direct mail lists. We provide targeted direct marketing lists to both B2C and B2B companies, from large corporations to small businesses.

Our list brokers help our clients achieve maximum returns from their direct marketing efforts. By recommending and then providing the best quality mailing lists available.

Greg Rubin is the Senior List Broker at Prospects Influential Inc., a respected direct marketing list brokerage company with 32 years of experience in the Direct Marketing and List Brokering industry.

For more information on Direct Marketing and how we can help improve your Direct Marketing Campaign results. We invite you to visit our website at




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Achieving weight-loss goals healthy teechniques demonstrate.



Achieving Weight-loss Goals.


With over two-thirds of the U.S. population being overweight and 20% of them obese.  We can see that for various reasons, there are increasingly people that want to lose weight.

Recently, both men and women have become very concerned about Achieving weight-loss goals of healthy techniques.

However, weight loss is not easy and not often successful. Often, people suffer the setbacks caused by the ways they adapt to shed pounds.

In fact, any health professional will tell you that to maintain a healthy Body Mass Index (BMI), you should follow a healthy lifestyle.

This means, to lose weight healthily, we should know what and when to eat and not eat. As well as exercise, which might be any kind.

Here are five ways that you can use to help you Achieving Weight-loss Goals Healthy Techniques.



Have Breakfast Every Day.


Breakfast is the most important meal of the day. It is a consensus among nutritionists that the quickest and healthiest way to lose weight is to have breakfast every day.

In fact, scientific research has proven that eating the correct and balanced nutrients at breakfast creates a fat-burning effect.

A healthy breakfast is one of the natural and effective ways to help to kick-start the metabolism in the morning.

Says Elisabetta Politi, RD, MPH, nutrition manager for the Duke Diet & Fitness Center at Duke University Medical School.

Research has also established. The fact that just having a healthy breakfast alone can help people to shed about 4 pounds in just one month, without the need to exercise or dieting.



Healthy diet and nutrition breakfast display.



Used Cereal Weight-Loss Diet.


Do you know that cereal is a fantastic weight-loss food? The cereal diet works on a simple concept that is one of the foundations of weight loss – cutting calorie intake.

According to an article published in the Journal of the American Dietetic Association.

Women who included high-fiber cereal in their calorie-restricted diet plans lost weight without losing crucial nutrients.

Besides working well, it’s also convenient, affordable, and filling.

Studies show that people who eat cereal for breakfast. Feel full for longer and tend to eat less during the next meal. This is because the fiber content in the cereals expands in the stomach and it takes a longer time to be digested.

Since most brands are fortified with vitamins. Cereal is also well suited as a meal alternative and you can still take in adequate nutrition while cutting calories.

You can choose to replace either your breakfast or lunch with a bowl of cereal.

Replacing both the breakfast and lunch meals with a bowl of cereal; can dramatically reduce your calorie intake when compared to the regular meals.

For example, if you have been eating bacon or bagel with cream cheese or pancakes and eggs for breakfast.

You are ingesting way above 500 calories each meal. Half a chicken, sandwich, or burger with fries contains more than 700 calories. These add up to at least 1200 calories.

Replacing these two meals with cereal (150 – 200 calories in total) enables you to easily cut over 1000 calories (about 3-4 hours walking) per day.



Execute Moderate Exercise.


Well, the whole world knows, and nobody can deny the fact that when performed carefully; exercise is the best and the healthiest way to lose weight.

Exercise increases the body’s natural production of Norepinephrine. (a fat-burning enzyme) which triggers the release of glucose from Glycogen, thus causing weight loss in a natural way.

Exercises performed moderately can help you lose weight, according to

For weight loss, you can perform any form of exercise as you wish.

From the more intense anaerobic exercises such as weight training. Or functional training to the less intensive ones like stretching.

However, you must bear in mind that too much intense exercise can be harmful; and it has been associated with scarring of the heart and heart rhythm abnormalities.

Inappropriate exercise can do more harm than good as significant injuries can occur with poorly regimented exercises.

Therefore, easy, and comfortable exercises that can be included in your daily routines. Like walking, gardening, cleaning the house, swimming, cycling, jogging, and aerobics are the most healthy for weight loss.

This is because these kinds of bodily movements would not stretch or stress your body system.

Depending on your weight, a mere 30-minute walking session can burn 120 to 200 calories. Therefore, regardless of the type of workout routines, you undertake.

It is important to keep your body moving, to stimulate metabolism for your body system to burn off the fat.



Increase Your Metabolism.


To burn fat, you must increase your metabolism so that your body converts such fats into energy.

Besides exercising which speeds up your metabolic rate automatically. It will be good if you can also adopt other different healthy ways. Of improving your metabolism for natural weight loss.

One of the best ways is to eat often. A study conducted by Georgia State University.

Confirmed the fact that people who eat every 2 to 3 hours. Have a faster metabolic rate and less body fat compared with those individuals who eat only 2 or 3 meals per day.

The reasoning behind is whenever you eat, your metabolism will be stimulated.

This means the more often you eat, the more you will boost your metabolic rate.

Also, your body is automatically reassured that there is no need to store up fat for future use. Because food is always available.

However, eating more frequently doesn’t mean snacking. It’s ok to snack occasionally.

But for other times, you should take in more of healthy proteins like nuts or eggs, and vegetables.



Facts check Achieving weight-loss goals.


According to Kristine Clark, Ph.D., RD, FACSM; assistant professor and director of sports nutrition at Pennsylvania State University.

Increasing the intake of high-fiber foods like vegetables is one of the healthiest ways to increase your metabolism.

This is since fiber is a non-digestible carbohydrate in which the body uses lots of energy to try to break it down – which boosts metabolism in the process.

In addition, vegetables are low in calories but high in nutrients – a bonus for your weight loss efforts.

Green tea or oolong tea contains caffeine and catechin, substances that boost up the metabolism for a couple of hours.

Research suggests that drinking two to four cups these weight-loss teas; may push the body to burn up to 17% more calories than normal during moderate exercise for a short period of time.



Add Yoga.


Yes, you read it right. It’s yoga. Practicing yoga can help with weight loss. Dr. Alan Kristal has confirmed this fact.

Associate Head of Cancer Prevention Program (a professor of epidemiology) and his colleagues at the Fred Hutchinson Cancer Research Center.

They conducted a study to find out yoga’s effect on people’s eating habits and hence the weight.

Their findings showed that regular yoga practice helped to prevent middle-age spread in people of a healthy weight and promote weight loss in those overweight people.

These scientists found out that regular yoga practice is associated with mindful eating, and people who eat mindfully are less likely to become obese.

This is because they tend to eat in response to hunger but not anxiety or depression.

And they also tend to stop eating when they are full instead of continuing to eat. For e.g. because their plates still full or the food taste good.

When you are eating mindfully. You tend to eat more slowly, and your brain promptly gets the signal. When you are full and you stop eating and you won’t ingest extra calories.

This explains why people who practiced yoga tend to gain less weight. This may very well be the reason all the great Yoga gurus have slim figures.



Young woman doing Yoga in the outdoors.



Try Using Diet Supplements.


There are several types of diet supplements on the market that promotes healthy fat loss.

Different products have their own unique functions which include thermogenic.

Stimulant-free; carb-blocking, fat blocking, fat binding, and appetite suppressing.

Amongst all, the thermogenic types are the most sought-after kind of supplements.

These supplements work on the principle of thermogenesis.

Which increases the amount of body heat and increases the rate of fat metabolism to facilitate fat loss.

Another preferred type of diet supplement is an appetite suppressant.

Appetite suppressants are diet pills that work to help to achieve pounds loss by decreasing the appetite. 

Resulting in users automatically consuming lesser foods, which in turn promotes loss of weight.




By following these five simple tips, you’re on your way to Achieving weight-loss goals healthy techniques and in a  very healthy way.




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